Photography is linked closely with memory. Well aware of this, photographic manufacturers and retailers have aggressively exploited and promoted this fact in their advertising campaigns. But what exactly is the nature of their relationship? Photographs help us recall family, friends and special moments. But do they allow us to really remember them? Some people have argued that photography and memory do not mix, that one even precludes the other. Photography, they say, replaces memories with mere pictures. In order to create and preserve memories, people have enhanced photographs by adding words, fabric, objects and even hair. The photograph becomes something that is touched, whether really or in the imagination of the viewer, and this helps drag its perception into the immediacy of the present.